Category: Brand Marketing, Content Creation
Client: Bentley Prince Street
Bentley Prince Street, a design-driven, commercial carpet brand, defined style, color, quality and service for more than three decades. Based outside of Los Angeles, Bentley Prince Street manufactured award-winning, sustainable broadloom and carpet tile products for commercial interiors across the globe.
Impact: After the merging of two well-known flooring companies – Bentley Mills and Prince Street – an aggressive brand strategy and marketing plan was created and executed. Through this solid, strategic approach, Bentley Prince Street went on to be an iconic design influencer in the categories of branding, marketing and product design.