Category: Brand Marketing, Content Creation, Media Relations
Client: Ceramica d'Imola
Ceramica d’Imola North America, a subsidiary of Cooperativa Ceramica d’Imola, is the oldest artisan cooperative in Italy. As a globally recognized manufacturer of ceramic and porcelain tile products, the cooperative’s brands offer a wide range of products including large and small formats in multiple finishes for the contract, hospitality, retail, education, healthcare and residential markets. imolaceramica.com/en/
Impact: A strategic marketing plan created the foundation for a number of brand initiatives that were implemented across many disciplines including advertising, e-campaigns, trade shows and public relations. With little to no exposure in the U.S. market, an aggressive public relations program resulted in consistent brand and product coverage in contract design publications, vertical publications and influential flooring publications.