Category: Content Creation, Media Relations
Client: Mohawk Group
Mohawk Group, a leading commercial flooring company known for cutting-edge and innovative flooring solutions has a heritage of craftsmanship that spans more than 130 years. The company’s enduring family of brands—Karastan, Lees, Bigelow and Durkan—is widely regarded as the most trusted names in the commercial flooring business. www.mohawkgroup.com
Impact: As part of Mohawk Group’s overall marketing and public relations strategy, a strong social media program has been integrated centered on key content themes that support the company’s architecture + interior design market strategy – flooring solutions, design, sustainability. Social platforms include Facebook, Instagram, LinkedIn, Pinterest, Twitter and the company’s blog, Off The Floor. Across all social platforms, followers and audiences continue to steadily increase with very high levels of engagement and impressions.