Prince Street

Category: Brand Marketing

Client: Prince Street

Prince Street, a cutting-edge commercial carpet brand, was created specifically for the commercial interior designer. Prince Street was a leader in the flooring industry with innovative carpet constructions that delivered fashion-forward collections for commercial environments. The brand also included Prince Street House & Home, a sophisticated collection of functional and fashionable residential broadloom and rug styles for home décor.

Impact: A strong brand strategy accelerated Prince Street’s presence in the architecture + interior design market increasing exposure as an industry design leader, driving traffic to industry trade shows, creating more buzz with the media and heightened excitement among the brand’s sales force. As part of a strategic move to reach new audiences, a collection of commercial products were curated especially for the high-end residential market. The program realized additional exposure through this visually stunning collection of sophisticated flooring coverings.